Bodegas Faustino launches its first video campaign worldwide to show the internationality of its brand [VIDEO]
Bodegas Faustino, world leader in the export of Rioja Gran Reservas, presented its first video advertising campaign with an international focus which expresses the company´s global focus for a wine brand that is among the 30 most admired in the world.
Gerardo Alonso, Grupo Faustino marketing manager, explains that “it is about accompanying a brand that has been present for years with its wines in more than 100 countries around the world and, of course, also our consumers, whom we can easily reach through the digital environment. Hence our commitment, both through this video campaign and also through social media in any country that drinks a Faustino because, as this campaign points out, you can enjoy it anywhere”.
The campaign consists of five video clips (plus a longer one which encompasses the rest) that tell different stories that can happen around a bottle of Faustino across the world. They are 20” video clips conceived for online viewing (social media, YouTube) that take place in Rioja, Miami, Germany and China.
The video clips will be released in stages both on social media and on the Bodegas Faustino official YouTube account starting in January. We invite you to view the Spanish and the United State video:
Faustino Around the World - Miami
Faustino Around the World - Rioja